ABOUT US
MAD is the first digital platform in Italy dedicated to trading paddy rice.
With real-time, transparent prices, we buy straight from growers and sell directly to mills — empowering farmers with fair and open market access while guaranteeing mills a reliable, sustainable supply.
All this comes with seamless execution and no brokerage fees.
OUR STORY
After several years of growing rice ourselves, we experienced firsthand the challenges of selling a hard-earned harvest—mainly unfair pricing and the lack of transparency on real market values. On the other side, rice mills struggled to navigate a disorganized system that made reliable sourcing unnecessarily complex.
This mutual disconnect inspired us to build something better. Rooted in transparency, fairness, and genuine support for the agricultural community, MAD exists to close the gap between supply and demand—creating a more accessible, efficient, and transparent paddy rice trading system.
CORE VALUES
TRANSPARENCY
Clear, real-time prices that both farmers and mills can trust.
FAIRNESS
Farmers are paid fairly, mills source reliably.
EFFICIENCY
A streamlined system with no unnecessary intermediation
COMMUNITY
Supporting farmers, mills, and the entire rice supply chain
CORE VALUES
TRANSPARENCY
Clear, real-time prices that both farmers and mills can trust.
FAIRNESS
Farmers are paid fairly, mills source reliably.
EFFICIENCY
A streamlined system with no unnecessary intermediation
COMMUNITY
Supporting farmers, mills, and the entire rice supply chain
FOCUS & EXPERIENCE
MAD is driven by a team of experts with deep experience in farming, food products distribution to retail and horeca, and digital business.
Our mission is to make paddy rice buying and selling simple, transparent, and fair—with clear prices, secure processes, and no brokerage fees. We pride ourselves on being a direct buyer and seller of paddy rice—acting as a true market maker, unlike brokers who are never principals in the transaction.
Our values are transparency, fairness, efficiency, and community—guiding every aspect of our platform design, daily operations, and long-term strategy.
FOCUS & EXPERIENCE
MAD is driven by a team of experts with deep experience in farming, rice distribution to retail and horeca, industry procurement, and digital business.
Our mission is to make paddy rice buying and selling simple, transparent, and fair—with clear prices, secure processes, and no brokerage fees. We pride ourselves on being a direct buyer and seller of paddy rice—acting as a true market maker, unlike brokers who are never principals in the transaction.
Our values are transparency, fairness, efficiency, and community—guiding every aspect of our platform design, daily operations, and long-term strategy.
OUR TEAM
Alessandro Bossi
Co-Founder
Alessandro is an entrepreneur bridging agriculture and finance, with experience spanning farm management in tropical regions, international agri-commodity trading, and agricultural value-chain development.
Co-founder of Rebel Grains, a company specialized in retail-ready rice-based branded products, as well as in white and paddy rice trading & distribution.
He has extensive hands-on experience managing farms in tropical regions, overseeing large-scale agricultural operations in Africa.
Before entering the agricultural field, he worked in investment banking with UBS and Lincoln International, focusing on corporate finance and cross-border M&A.
He holds a BSc in Management from Bocconi University and a Double Degree MSc in Management with Major in Economics from ESCP Europe and City University London.
Giovanni Savini
Co-Founder
Giovanni is an entrepreneur bridging agriculture, technology, and media.
He holds a BSc in Finance and an MSc in Economics and Management of Innovation and Technology from Bocconi University, with study periods at Georgetown University (Washington D.C.) and ETH Zürich.
In 2009, he relaunched his family’s historic farmstead in Pavia (near Milan), founded by his great-grandfather, transforming it into a modern agricultural business focused on cereals and hospitality. Alongside multiple entrepreneurial ventures and successful tech startups, he also gained corporate experience as a Project Manager in a leading international bank.
Together with Alessandro, he co-founded Rebel Grains, a company specialized in branded rice-based products and in trading and distribution of white and paddy rice, with the mission to bring long-overdue innovation to a traditional sector.
Beyond his ventures, Giovanni is also a content creator with a digital audience of hundreds of thousands, producing investigative and educational content on technology, economy, and society, which he leverages to amplify his business impact.